PEUGEOT / We Love Dust

Peugeot Avenue, Champs-Élysées

Every visitor is invited to take the wheel of the 2008 PEUGEOT DKR, to drive it in the environment of a rally.

Embedded cameras shoot the experience of all apprentice pilots. The images of the participant at the wheel are inlaid in a film “Team PEUGEOT Sport” which is then sent to him by mail.

He can relive his experience and share it on social networks.

Credits

Client : Peugeot
Production : Auditoire
Development : Studio Bruyant
Pictures : Peugeot
Video : FilmAA